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Christoph Herrmann & Günter Möller
Strategisches Industriegüterdesign
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Sampul Christoph Herrmann & Günter Möller: Strategisches Industriegüterdesign (PDF)

Dem Design kommt auch im Industriegüterbereich eine wichtige Bedeutung zu. Denn das Design von Produkten beeinflusst den Umsatz von Industrieunternehmen, beispielsweise über die Qualitätswahrnehmung oder die Markenstärke. Das Buch setzt genau an diesen Herausforderungen an und zeigt Wege für ein neuartiges, strategisch orientiertes Designverständnis in Industrieunternehmen. Dabei werden Methoden, Instrumente und Verfahren vorgestellt, mit denen Praktiker ein strategisches Industriegüterdesign im eigenen Unternehmen umsetzen können.

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Wachstumspotenziale f#x00FC;r Industrieg#x00FC;terunternehmen.- Strategisches Industrieg#x00FC;terdesign.- Fallstudien.- Praxisleitfaden.

Bahasa Jerman ● Format PDF ● Halaman 233 ● ISBN 9783642001161 ● Ukuran file 11.6 MB ● Editor Christoph Herrmann & Günter Möller ● Penerbit Springer Berlin ● Kota Heidelberg ● Negara DE ● Diterbitkan 2009 ● Diunduh 24 bulan ● Mata uang EUR ● ID 2170110 ● Perlindungan salinan DRM sosial

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