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Christoph Herrmann & Günter Möller
Strategisches Industriegüterdesign
Innovation und Wachstum durch Gestaltung

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Copertina de Christoph Herrmann & Günter Möller: Strategisches Industriegüterdesign (PDF)

Dem Design kommt auch im Industriegüterbereich eine wichtige Bedeutung zu. Denn das Design von Produkten beeinflusst den Umsatz von Industrieunternehmen, beispielsweise über die Qualitätswahrnehmung oder die Markenstärke. Das Buch setzt genau an diesen Herausforderungen an und zeigt Wege für ein neuartiges, strategisch orientiertes Designverständnis in Industrieunternehmen. Dabei werden Methoden, Instrumente und Verfahren vorgestellt, mit denen Praktiker ein strategisches Industriegüterdesign im eigenen Unternehmen umsetzen können.

€56.64

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Limba Germana ● Format PDF ● Pagini 233 ● ISBN 9783642001161 ● Mărime fișier 11.6 MB ● Editor Christoph Herrmann & Günter Möller ● Editura Springer Berlin ● Oraș Heidelberg ● Țară DE ● Publicat 2009 ● Descărcabil 24 luni ● Valută EUR ● ID 2170110 ● Protecție împotriva copiilor DRM social

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