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Christoph Herrmann & Günter Möller
Strategisches Industriegüterdesign
Innovation und Wachstum durch Gestaltung

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Hoes van Christoph Herrmann & Günter Möller: Strategisches Industriegüterdesign (PDF)

Dem Design kommt auch im Industriegüterbereich eine wichtige Bedeutung zu. Denn das Design von Produkten beeinflusst den Umsatz von Industrieunternehmen, beispielsweise über die Qualitätswahrnehmung oder die Markenstärke. Das Buch setzt genau an diesen Herausforderungen an und zeigt Wege für ein neuartiges, strategisch orientiertes Designverständnis in Industrieunternehmen. Dabei werden Methoden, Instrumente und Verfahren vorgestellt, mit denen Praktiker ein strategisches Industriegüterdesign im eigenen Unternehmen umsetzen können.

€56.64

Inhoudsopgave

Wachstumspotenziale f#x00FC;r Industrieg#x00FC;terunternehmen.- Strategisches Industrieg#x00FC;terdesign.- Fallstudien.- Praxisleitfaden.

Taal Duits ● Formaat PDF ● Pagina’s 233 ● ISBN 9783642001161 ● Bestandsgrootte 11.6 MB ● Editor Christoph Herrmann & Günter Möller ● Uitgeverij Springer Berlin ● Stad Heidelberg ● Land DE ● Gepubliceerd 2009 ● Downloadbare 24 maanden ● Valuta EUR ● ID 2170110 ● Kopieerbeveiliging Sociale DRM

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