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Christoph Herrmann & Günter Möller
Strategisches Industriegüterdesign
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的封面 Christoph Herrmann & Günter Möller: Strategisches Industriegüterdesign (PDF)

Dem Design kommt auch im Industriegüterbereich eine wichtige Bedeutung zu. Denn das Design von Produkten beeinflusst den Umsatz von Industrieunternehmen, beispielsweise über die Qualitätswahrnehmung oder die Markenstärke. Das Buch setzt genau an diesen Herausforderungen an und zeigt Wege für ein neuartiges, strategisch orientiertes Designverständnis in Industrieunternehmen. Dabei werden Methoden, Instrumente und Verfahren vorgestellt, mit denen Praktiker ein strategisches Industriegüterdesign im eigenen Unternehmen umsetzen können.

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表中的内容

Wachstumspotenziale f#x00FC;r Industrieg#x00FC;terunternehmen.- Strategisches Industrieg#x00FC;terdesign.- Fallstudien.- Praxisleitfaden.

语言德语 ● 格式 PDF ● 网页 233 ● ISBN 9783642001161 ● 文件大小 11.6 MB ● 编辑 Christoph Herrmann & Günter Möller ● 出版者 Springer Berlin ● 市 Heidelberg ● 国家 DE ● 发布时间 2009 ● 下载 24 个月 ● 货币 EUR ● ID 2170110 ● 复制保护 社会DRM

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