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Christoph Herrmann & Günter Möller
Strategisches Industriegüterdesign
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Pokrywa Christoph Herrmann & Günter Möller: Strategisches Industriegüterdesign (PDF)

Dem Design kommt auch im Industriegüterbereich eine wichtige Bedeutung zu. Denn das Design von Produkten beeinflusst den Umsatz von Industrieunternehmen, beispielsweise über die Qualitätswahrnehmung oder die Markenstärke. Das Buch setzt genau an diesen Herausforderungen an und zeigt Wege für ein neuartiges, strategisch orientiertes Designverständnis in Industrieunternehmen. Dabei werden Methoden, Instrumente und Verfahren vorgestellt, mit denen Praktiker ein strategisches Industriegüterdesign im eigenen Unternehmen umsetzen können.

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Wachstumspotenziale f#x00FC;r Industrieg#x00FC;terunternehmen.- Strategisches Industrieg#x00FC;terdesign.- Fallstudien.- Praxisleitfaden.

Język Niemiecki ● Format PDF ● Strony 233 ● ISBN 9783642001161 ● Rozmiar pliku 11.6 MB ● Redaktor Christoph Herrmann & Günter Möller ● Wydawca Springer Berlin ● Miasto Heidelberg ● Kraj DE ● Opublikowany 2009 ● Do pobrania 24 miesięcy ● Waluta EUR ● ID 2170110 ● Ochrona przed kopiowaniem Społeczny DRM

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