Ebook > Scienze sociali > Media / Comunicazione > Scienze della comunicazione > Andreas Schwarz: Krisen-PR aus Sicht der Stakeholder (PDF)

Andreas Schwarz
Krisen-PR aus Sicht der Stakeholder
Der Einfluss von Ursachen- und Verantwortungszuschreibungen auf die Reputation von Organisationen

Supporto

Copertina di Andreas Schwarz: Krisen-PR aus Sicht der Stakeholder (PDF)

€42.25

Tabella dei contenuti

Einführung.- Begrifflich-theoretische Grundlagen und Forschungsstand.- Kovariationsbasierte Kausalattributionen in Krisensituationen: Grundzüge eines rezeptionsorientierten Ansatzes der organisationsbezogenen Krisenkommunikation.- Experimentelle Untersuchung kovariationsbasierter Kausal- und Verantwortungsattributionen in Krisensituationen.- Datenauswertung und Interpretation der Ergebnisse.- Implikationen der Befunde für das Management von Krisen-PR.- Schlussbetrachtung und Fazit.

Circa l’autore

Andreas Schwarz ist wissenschaftlicher Mitarbeiter am Institut für Medien- und Kommunikationswissenschaft der TU Ilmenau und Geschäftsführer der Internationalen Forschungsgruppe Krisenkommunikation (www.crisis-communication.de).

Lingua Tedesco ● Formato PDF ● Pagine 297 ● ISBN 9783531923956 ● Dimensione 4.5 MB ● Casa editrice VS Verlag für Sozialwissenschaften ● Città Wiesbaden ● Paese DE ● Pubblicato 2010 ● Scaricabile 24 mesi ● Moneta EUR ● ID 5237590 ● Protezione dalla copia DRM sociale

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