Ebook > Științe sociale > Media / Comunicare > Știința comunicării > Andreas Schwarz: Krisen-PR aus Sicht der Stakeholder (PDF)

Andreas Schwarz
Krisen-PR aus Sicht der Stakeholder
Der Einfluss von Ursachen- und Verantwortungszuschreibungen auf die Reputation von Organisationen

Ajutor

Copertina de Andreas Schwarz: Krisen-PR aus Sicht der Stakeholder (PDF)

€42.25

Cuprins

Einführung.- Begrifflich-theoretische Grundlagen und Forschungsstand.- Kovariationsbasierte Kausalattributionen in Krisensituationen: Grundzüge eines rezeptionsorientierten Ansatzes der organisationsbezogenen Krisenkommunikation.- Experimentelle Untersuchung kovariationsbasierter Kausal- und Verantwortungsattributionen in Krisensituationen.- Datenauswertung und Interpretation der Ergebnisse.- Implikationen der Befunde für das Management von Krisen-PR.- Schlussbetrachtung und Fazit.

Despre autor

Andreas Schwarz ist wissenschaftlicher Mitarbeiter am Institut für Medien- und Kommunikationswissenschaft der TU Ilmenau und Geschäftsführer der Internationalen Forschungsgruppe Krisenkommunikation (www.crisis-communication.de).

Limba Germana ● Format PDF ● Pagini 297 ● ISBN 9783531923956 ● Mărime fișier 4.5 MB ● Editura VS Verlag für Sozialwissenschaften ● Oraș Wiesbaden ● Țară DE ● Publicat 2010 ● Descărcabil 24 luni ● Valută EUR ● ID 5237590 ● Protecție împotriva copiilor DRM social

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