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Andreas Schwarz
Krisen-PR aus Sicht der Stakeholder
Der Einfluss von Ursachen- und Verantwortungszuschreibungen auf die Reputation von Organisationen

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Omslag till Andreas Schwarz: Krisen-PR aus Sicht der Stakeholder (PDF)

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Einführung.- Begrifflich-theoretische Grundlagen und Forschungsstand.- Kovariationsbasierte Kausalattributionen in Krisensituationen: Grundzüge eines rezeptionsorientierten Ansatzes der organisationsbezogenen Krisenkommunikation.- Experimentelle Untersuchung kovariationsbasierter Kausal- und Verantwortungsattributionen in Krisensituationen.- Datenauswertung und Interpretation der Ergebnisse.- Implikationen der Befunde für das Management von Krisen-PR.- Schlussbetrachtung und Fazit.

Om författaren

Andreas Schwarz ist wissenschaftlicher Mitarbeiter am Institut für Medien- und Kommunikationswissenschaft der TU Ilmenau und Geschäftsführer der Internationalen Forschungsgruppe Krisenkommunikation (www.crisis-communication.de).

Språk Tyska ● Formatera PDF ● Sidor 297 ● ISBN 9783531923956 ● Filstorlek 4.5 MB ● Utgivare VS Verlag für Sozialwissenschaften ● Stad Wiesbaden ● Land DE ● Publicerad 2010 ● Nedladdningsbara 24 månader ● Valuta EUR ● ID 5237590 ● Kopieringsskydd Social DRM

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