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Andreas Schwarz
Krisen-PR aus Sicht der Stakeholder
Der Einfluss von Ursachen- und Verantwortungszuschreibungen auf die Reputation von Organisationen

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Hoes van Andreas Schwarz: Krisen-PR aus Sicht der Stakeholder (PDF)

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Inhoudsopgave

Einführung.- Begrifflich-theoretische Grundlagen und Forschungsstand.- Kovariationsbasierte Kausalattributionen in Krisensituationen: Grundzüge eines rezeptionsorientierten Ansatzes der organisationsbezogenen Krisenkommunikation.- Experimentelle Untersuchung kovariationsbasierter Kausal- und Verantwortungsattributionen in Krisensituationen.- Datenauswertung und Interpretation der Ergebnisse.- Implikationen der Befunde für das Management von Krisen-PR.- Schlussbetrachtung und Fazit.

Over de auteur

Andreas Schwarz ist wissenschaftlicher Mitarbeiter am Institut für Medien- und Kommunikationswissenschaft der TU Ilmenau und Geschäftsführer der Internationalen Forschungsgruppe Krisenkommunikation (www.crisis-communication.de).

Taal Duits ● Formaat PDF ● Pagina’s 297 ● ISBN 9783531923956 ● Bestandsgrootte 4.5 MB ● Uitgeverij VS Verlag für Sozialwissenschaften ● Stad Wiesbaden ● Land DE ● Gepubliceerd 2010 ● Downloadbare 24 maanden ● Valuta EUR ● ID 5237590 ● Kopieerbeveiliging Sociale DRM

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