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Andreas Schwarz
Krisen-PR aus Sicht der Stakeholder
Der Einfluss von Ursachen- und Verantwortungszuschreibungen auf die Reputation von Organisationen

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perlindungan daripada Andreas Schwarz: Krisen-PR aus Sicht der Stakeholder (PDF)

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Jadual kandungan

Einführung.- Begrifflich-theoretische Grundlagen und Forschungsstand.- Kovariationsbasierte Kausalattributionen in Krisensituationen: Grundzüge eines rezeptionsorientierten Ansatzes der organisationsbezogenen Krisenkommunikation.- Experimentelle Untersuchung kovariationsbasierter Kausal- und Verantwortungsattributionen in Krisensituationen.- Datenauswertung und Interpretation der Ergebnisse.- Implikationen der Befunde für das Management von Krisen-PR.- Schlussbetrachtung und Fazit.

Mengenai Pengarang

Andreas Schwarz ist wissenschaftlicher Mitarbeiter am Institut für Medien- und Kommunikationswissenschaft der TU Ilmenau und Geschäftsführer der Internationalen Forschungsgruppe Krisenkommunikation (www.crisis-communication.de).

Bahasa Jerman ● Format PDF ● Halaman-halaman 297 ● ISBN 9783531923956 ● Saiz fail 4.5 MB ● Penerbit VS Verlag für Sozialwissenschaften ● Bandar raya Wiesbaden ● Negara DE ● Diterbitkan 2010 ● Muat turun 24 bulan ● Mata wang EUR ● ID 5237590 ● Salin perlindungan Social DRM

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