Ebook > Ciências sociais > Mídia / Comunicação > Ciência da Comunicação > Andreas Schwarz: Krisen-PR aus Sicht der Stakeholder (PDF)

Andreas Schwarz
Krisen-PR aus Sicht der Stakeholder
Der Einfluss von Ursachen- und Verantwortungszuschreibungen auf die Reputation von Organisationen

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Capa do Andreas Schwarz: Krisen-PR aus Sicht der Stakeholder (PDF)

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Tabela de Conteúdo

Einführung.- Begrifflich-theoretische Grundlagen und Forschungsstand.- Kovariationsbasierte Kausalattributionen in Krisensituationen: Grundzüge eines rezeptionsorientierten Ansatzes der organisationsbezogenen Krisenkommunikation.- Experimentelle Untersuchung kovariationsbasierter Kausal- und Verantwortungsattributionen in Krisensituationen.- Datenauswertung und Interpretation der Ergebnisse.- Implikationen der Befunde für das Management von Krisen-PR.- Schlussbetrachtung und Fazit.

Sobre o autor

Andreas Schwarz ist wissenschaftlicher Mitarbeiter am Institut für Medien- und Kommunikationswissenschaft der TU Ilmenau und Geschäftsführer der Internationalen Forschungsgruppe Krisenkommunikation (www.crisis-communication.de).

Língua Alemão ● Formato PDF ● Páginas 297 ● ISBN 9783531923956 ● Tamanho do arquivo 4.5 MB ● Editora VS Verlag für Sozialwissenschaften ● Cidade Wiesbaden ● País DE ● Publicado 2010 ● Carregável 24 meses ● Moeda EUR ● ID 5237590 ● Proteção contra cópia DRM social

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