Manfred Bruhn: Marketing (PDF) < الاقتصاد < العلوم الاجتماعية < آخر الأخبار

Manfred Bruhn
Marketing
Grundlagen fur Studium und Praxis

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غلاف Manfred Bruhn: Marketing (PDF)

Studenten und Praktiker erhalten in kompakter Weise eine systematische Einführung in die zentralen Sichtweisen, Prinzipien, Entscheidungstatbestände, Instrumente und Verfahren des Marketing.

In der 6. Auflage wurden alle Kapitel grundlegend überarbeitet und auf den neuesten Stand gebracht. Insbesondere wurden hier die neuen Informations- und Kommunikationstechnologien im Bereich der Marketingforschung sowie im Einsatz der einzelnen Marketinginstrumente aufgenommen.

€42.37

لغة ألمانية ● شكل PDF ● ISBN 9783322931658 ● الناشر Gabler Verlag ● نشرت 2013 ● للتحميل 3 مرات ● دقة EUR ● هوية شخصية 6592066 ● حماية النسخ Adobe DRM

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