Ebook > Scienze sociali > Economia > Manfred Bruhn: Marketing (PDF)

Manfred Bruhn
Marketing
Grundlagen fur Studium und Praxis

Supporto

Adobe DRM

Copertina di Manfred Bruhn: Marketing (PDF)

Studenten und Praktiker erhalten in kompakter Weise eine systematische Einführung in die zentralen Sichtweisen, Prinzipien, Entscheidungstatbestände, Instrumente und Verfahren des Marketing.

In der 6. Auflage wurden alle Kapitel grundlegend überarbeitet und auf den neuesten Stand gebracht. Insbesondere wurden hier die neuen Informations- und Kommunikationstechnologien im Bereich der Marketingforschung sowie im Einsatz der einzelnen Marketinginstrumente aufgenommen.

€42.37

Lingua Tedesco ● Formato PDF ● ISBN 9783322931658 ● Casa editrice Gabler Verlag ● Pubblicato 2013 ● Scaricabile 3 volte ● Moneta EUR ● ID 6592066 ● Protezione dalla copia Adobe DRM

Richiede un lettore di ebook compatibile con DRM

Altri ebook dello stesso autore / Editore

244.320 Ebook in questa categoria

Copertina di Luigi Serio: Italian Model of Management

Luigi Serio: Italian Model of Management

This book is an essential resource for facilitators seeking to help students develop their knowledge of management practice in Italy. It presents a collection of the best case studies and …

Copertina di Robert P Hirt & David S. Horner: Organelles, Genomes and Eukaryote Phylogeny

Robert P Hirt & David S. Horner: Organelles, Genomes and Eukaryote Phylogeny

The recent revolution in molecular biology has spread through every field of biology including systematics and evolution. Researchers can now analyze the genomes of different species relatively quick …

Copertina di Michael Curley: Environmental Finance for the Developing World

Michael Curley: Environmental Finance for the Developing World

Financing the Global Environment examines the financial techniques and strategies necessary to obtain funding to undertake infrastructure and environmental projects. Despite conventional notions that …

Copertina di Samuel T. Hunter & Jeffrey (University of Virginia, USA) Lovelace: Extending the Charismatic, Ideological, and Pragmatic Approach to Leadership

Samuel T. Hunter & Jeffrey (University of Virginia, USA) Lovelace: Extending the Charismatic, Ideological, and Pragmatic Approach to Leadership

The past 15 years of leadership research have taught us a valuable lesson: There is more than one way to be a successful leader. The Charismatic, Ideological, and Pragmatic (CIP) approach to leadersh …

Copertina di Shamil U. Galiev: Extreme Waves and Shock-Excited Processes in Structures and Space Objects

Shamil U. Galiev: Extreme Waves and Shock-Excited Processes in Structures and Space Objects

The theory of waves is generalized on cases when waves change medium in which they appear and propagate. A reaction of structural elements and space objects to the dynamic actions of the different …

Copertina di Daniel (Central Institute for Labour Protection, National Research Institute, Poland) Podgorski: New Opportunities and Challenges in Occupational Safety and Health Management

Daniel (Central Institute for Labour Protection, National Research Institute, Poland) Podgorski: New Opportunities and Challenges in Occupational Safety and Health Management

Global economy and its business environment, and thus the world of work, have recently been influenced by demographic and social changes, globalisation, as well as rapid development and introduction …

Copertina di Royce Sparks: The Authentic Leader

Royce Sparks: The Authentic Leader

Using clear and simple exercises adapted for leadership development from the world-renowned Meisner Technique, The Authentic Leader will help you discover first-hand what it means to build your authe …

Copertina di Imriyas Kamardeen: Work Stress Induced Chronic Diseases in Construction

Imriyas Kamardeen: Work Stress Induced Chronic Diseases in Construction

This book aims to fill a gap in the current construction health and safety research and discover new knowledge about work stress induced chronic diseases among construction industry professionals. In …

Copertina di Clara Bik-San Lau & Chun-lin Long: Medicinal Plants and Mushrooms of Yunnan Province of China

Clara Bik-San Lau & Chun-lin Long: Medicinal Plants and Mushrooms of Yunnan Province of China

Although many texts describe plants from China, the focus of this book is to draw on the rich culture and environment of medicinal plants and fungi/mushrooms of Yunnan Province. In fact, Yunnan Provi …