Ebook > Sociale wetenschappen > Economie > Manfred Bruhn: Marketing (PDF)

Manfred Bruhn
Marketing
Grundlagen fur Studium und Praxis

Ondersteuning

Adobe DRM

Hoes van Manfred Bruhn: Marketing (PDF)

Studenten und Praktiker erhalten in kompakter Weise eine systematische Einführung in die zentralen Sichtweisen, Prinzipien, Entscheidungstatbestände, Instrumente und Verfahren des Marketing.

In der 6. Auflage wurden alle Kapitel grundlegend überarbeitet und auf den neuesten Stand gebracht. Insbesondere wurden hier die neuen Informations- und Kommunikationstechnologien im Bereich der Marketingforschung sowie im Einsatz der einzelnen Marketinginstrumente aufgenommen.

€42.37

Taal Duits ● Formaat PDF ● ISBN 9783322931658 ● Uitgeverij Gabler Verlag ● Gepubliceerd 2013 ● Downloadbare 3 keer ● Valuta EUR ● ID 6592066 ● Kopieerbeveiliging Adobe DRM

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