Електронна книга > Суспільствознавство > Економіка > Manfred Bruhn: Marketing (PDF)

Manfred Bruhn
Marketing
Grundlagen fur Studium und Praxis

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Обкладинка Manfred Bruhn: Marketing (PDF)

Studenten und Praktiker erhalten in kompakter Weise eine systematische Einführung in die zentralen Sichtweisen, Prinzipien, Entscheidungstatbestände, Instrumente und Verfahren des Marketing.

In der 6. Auflage wurden alle Kapitel grundlegend überarbeitet und auf den neuesten Stand gebracht. Insbesondere wurden hier die neuen Informations- und Kommunikationstechnologien im Bereich der Marketingforschung sowie im Einsatz der einzelnen Marketinginstrumente aufgenommen.

€42.37

Мова Німецька ● Формат PDF ● ISBN 9783322931658 ● Видавець Gabler Verlag ● Опубліковано 2013 ● Завантажувані 3 разів ● Валюта EUR ● Посвідчення особи 6592066 ● Захист від копіювання Adobe DRM

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