Електронна книга > Обществознание > Эконом > Manfred Bruhn: Marketing (PDF)

Manfred Bruhn
Marketing
Grundlagen fur Studium und Praxis

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Обложка Manfred Bruhn: Marketing (PDF)

Studenten und Praktiker erhalten in kompakter Weise eine systematische Einführung in die zentralen Sichtweisen, Prinzipien, Entscheidungstatbestände, Instrumente und Verfahren des Marketing.

In der 6. Auflage wurden alle Kapitel grundlegend überarbeitet und auf den neuesten Stand gebracht. Insbesondere wurden hier die neuen Informations- und Kommunikationstechnologien im Bereich der Marketingforschung sowie im Einsatz der einzelnen Marketinginstrumente aufgenommen.

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язык немецкий ● Формат PDF ● ISBN 9783322931658 ● издатель Gabler Verlag ● опубликованный 2013 ● Загружаемые 3 раз ● валюта EUR ● Код товара 6592066 ● Защита от копирования Adobe DRM

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