Ebook > Ciências sociais > Economia > Manfred Bruhn: Marketing (PDF)

Manfred Bruhn
Marketing
Grundlagen fur Studium und Praxis

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Capa do Manfred Bruhn: Marketing (PDF)

Studenten und Praktiker erhalten in kompakter Weise eine systematische Einführung in die zentralen Sichtweisen, Prinzipien, Entscheidungstatbestände, Instrumente und Verfahren des Marketing.

In der 6. Auflage wurden alle Kapitel grundlegend überarbeitet und auf den neuesten Stand gebracht. Insbesondere wurden hier die neuen Informations- und Kommunikationstechnologien im Bereich der Marketingforschung sowie im Einsatz der einzelnen Marketinginstrumente aufgenommen.

€42.37

Língua Alemão ● Formato PDF ● ISBN 9783322931658 ● Editora Gabler Verlag ● Publicado 2013 ● Carregável 3 vezes ● Moeda EUR ● ID 6592066 ● Proteção contra cópia Adobe DRM

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