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Manfred Bruhn
Marketing
Grundlagen fur Studium und Praxis

Ủng hộ

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Bìa của Manfred Bruhn: Marketing (PDF)

Studenten und Praktiker erhalten in kompakter Weise eine systematische Einführung in die zentralen Sichtweisen, Prinzipien, Entscheidungstatbestände, Instrumente und Verfahren des Marketing.

In der 6. Auflage wurden alle Kapitel grundlegend überarbeitet und auf den neuesten Stand gebracht. Insbesondere wurden hier die neuen Informations- und Kommunikationstechnologien im Bereich der Marketingforschung sowie im Einsatz der einzelnen Marketinginstrumente aufgenommen.

€42.37

Ngôn ngữ tiếng Đức ● định dạng PDF ● ISBN 9783322931658 ● Nhà xuất bản Gabler Verlag ● Được phát hành 2013 ● Có thể tải xuống 3 lần ● Tiền tệ EUR ● TÔI 6592066 ● Sao chép bảo vệ Adobe DRM

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