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Manfred Bruhn
Marketing
Grundlagen fur Studium und Praxis

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ปกของ Manfred Bruhn: Marketing (PDF)

Studenten und Praktiker erhalten in kompakter Weise eine systematische Einführung in die zentralen Sichtweisen, Prinzipien, Entscheidungstatbestände, Instrumente und Verfahren des Marketing.

In der 6. Auflage wurden alle Kapitel grundlegend überarbeitet und auf den neuesten Stand gebracht. Insbesondere wurden hier die neuen Informations- und Kommunikationstechnologien im Bereich der Marketingforschung sowie im Einsatz der einzelnen Marketinginstrumente aufgenommen.

€42.37

ภาษา เยอรมัน ● รูป PDF ● ISBN 9783322931658 ● สำนักพิมพ์ Gabler Verlag ● การตีพิมพ์ 2013 ● ที่สามารถดาวน์โหลดได้ 3 ครั้ง ● เงินตรา EUR ● ID 6592066 ● ป้องกันการคัดลอก Adobe DRM

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