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Manfred Bruhn
Marketing
Grundlagen fur Studium und Praxis

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Studenten und Praktiker erhalten in kompakter Weise eine systematische Einführung in die zentralen Sichtweisen, Prinzipien, Entscheidungstatbestände, Instrumente und Verfahren des Marketing.

In der 6. Auflage wurden alle Kapitel grundlegend überarbeitet und auf den neuesten Stand gebracht. Insbesondere wurden hier die neuen Informations- und Kommunikationstechnologien im Bereich der Marketingforschung sowie im Einsatz der einzelnen Marketinginstrumente aufgenommen.

€42.37

Bahasa Jerman ● Format PDF ● ISBN 9783322931658 ● Penerbit Gabler Verlag ● Diterbitkan 2013 ● Muat turun 3 kali ● Mata wang EUR ● ID 6592066 ● Salin perlindungan Adobe DRM

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