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Manfred Bruhn
Marketing
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的封面 Manfred Bruhn: Marketing (PDF)

Studenten und Praktiker erhalten in kompakter Weise eine systematische Einführung in die zentralen Sichtweisen, Prinzipien, Entscheidungstatbestände, Instrumente und Verfahren des Marketing.

In der 6. Auflage wurden alle Kapitel grundlegend überarbeitet und auf den neuesten Stand gebracht. Insbesondere wurden hier die neuen Informations- und Kommunikationstechnologien im Bereich der Marketingforschung sowie im Einsatz der einzelnen Marketinginstrumente aufgenommen.

€42.37

语言德语 ● 格式 PDF ● ISBN 9783322931658 ● 出版者 Gabler Verlag ● 发布时间 2013 ● 下载 3 时 ● 货币 EUR ● ID 6592066 ● 复制保护 Adobe DRM

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