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Manfred Bruhn
Marketing
Grundlagen fur Studium und Praxis

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Pokrywa Manfred Bruhn: Marketing (PDF)

Studenten und Praktiker erhalten in kompakter Weise eine systematische Einführung in die zentralen Sichtweisen, Prinzipien, Entscheidungstatbestände, Instrumente und Verfahren des Marketing.

In der 6. Auflage wurden alle Kapitel grundlegend überarbeitet und auf den neuesten Stand gebracht. Insbesondere wurden hier die neuen Informations- und Kommunikationstechnologien im Bereich der Marketingforschung sowie im Einsatz der einzelnen Marketinginstrumente aufgenommen.

€42.37

Język Niemiecki ● Format PDF ● ISBN 9783322931658 ● Wydawca Gabler Verlag ● Opublikowany 2013 ● Do pobrania 3 czasy ● Waluta EUR ● ID 6592066 ● Ochrona przed kopiowaniem Adobe DRM

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