Ebook > Sciences sociales > Economie > Manfred Bruhn: Marketing (PDF)

Manfred Bruhn
Marketing
Grundlagen fur Studium und Praxis

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Couverture du Manfred Bruhn: Marketing (PDF)

Studenten und Praktiker erhalten in kompakter Weise eine systematische Einführung in die zentralen Sichtweisen, Prinzipien, Entscheidungstatbestände, Instrumente und Verfahren des Marketing.

In der 6. Auflage wurden alle Kapitel grundlegend überarbeitet und auf den neuesten Stand gebracht. Insbesondere wurden hier die neuen Informations- und Kommunikationstechnologien im Bereich der Marketingforschung sowie im Einsatz der einzelnen Marketinginstrumente aufgenommen.

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Langue Allemand ● Format PDF ● ISBN 9783322931658 ● Maison d’édition Gabler Verlag ● Publié 2013 ● Téléchargeable 3 fois ● Devise EUR ● ID 6592066 ● Protection contre la copie Adobe DRM

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